Presentation
Stop Showing Data. Start Telling.
Contributor
Event Type
Technical Session
Soft Skills
All Audiences
TimeWednesday, August 1910:30am - 10:50am EDT
LocationRoom 308
DescriptionMost technical professionals rely on data to make decisions—but too often, that data fails to persuade, clarify, or drive action. Charts are shared, dashboards are reviewed, and spreadsheets are distributed, yet leaders still ask, “So what?” The problem isn’t the data—it’s the lack of a clear story.
Based on the principles from Storytelling with Data, this session focuses on turning analysis into communication by combining data, visuals, and narrative. Attendees will learn why tools like Excel and dashboards can’t identify the message on their own, and why it’s the communicator’s responsibility to surface the insight, frame the context, and guide the audience to action.
The session introduces practical techniques for understanding audience context, distinguishing exploratory analysis from explanatory communication, identifying a clear “Big Idea,” and simplifying visuals so the data—not decoration—does the talking. Through concrete examples common in technical and enterprise environments, participants will see how small changes in framing, visual emphasis, and narrative flow can dramatically improve understanding and decision‑making.
This is a soft‑skills session for technologists who want their data to be heard, remembered, and acted upon.
Based on the principles from Storytelling with Data, this session focuses on turning analysis into communication by combining data, visuals, and narrative. Attendees will learn why tools like Excel and dashboards can’t identify the message on their own, and why it’s the communicator’s responsibility to surface the insight, frame the context, and guide the audience to action.
The session introduces practical techniques for understanding audience context, distinguishing exploratory analysis from explanatory communication, identifying a clear “Big Idea,” and simplifying visuals so the data—not decoration—does the talking. Through concrete examples common in technical and enterprise environments, participants will see how small changes in framing, visual emphasis, and narrative flow can dramatically improve understanding and decision‑making.
This is a soft‑skills session for technologists who want their data to be heard, remembered, and acted upon.
Contributor